Each NDEF message which forms the root architecture of any NFC Tag or BLE Beacon Experience record has some common components, the Type Name Format (TNF) and the Record Type Definition (RTD) which together determine the structure and definition of the NDEF message payload. The TNF and RTD of an NDEF record describes the record type, and sets the expectation for the structure and content of the rest of the record.

IoT Nexus™ supports the following Public Standard Type Name Format and Record Type Definition combinations:


Well Known:

  • URL
  • Text
  • Smart Poster

MIME Media:

  • iCalendar
  • vCard
  • MIME Binary Media
  • MIME URI Media
  • MIME Wi-Fi Handover

Absolute URI:

  • Bing Maps
  • Bing Search
  • Email
  • Facebook Profile
  • Geo-Location
  • Google Maps 
  • Google Search
  • Google+ Profile
  • LinkedIn Profile
  • VKontakte Profile
  • YouTube Video
  • PayPal Payment
  • Skype call
  • SMS
  • Telephone Call
  • Twitter Profile
  • Twitter Tweet


  • Android Application
  • Windows Application
  • Proprietary (customization / extension)